A branding and merchandising project imagining the most popular artists of the 70s, 80s, and 90s coming to one large festival and highlighting the diverse music tastes of Gainesville.

This collaborative project focused on cohesive branding along a line of merchandise, as well as location planning and wayfinding. Our goal was to merge the very distinct styles of the different music eras into one style that equally represented each era.

I was responsible for the collaborative logo, Instagram social media add, T-shirt and wrist-band merchandise, and website concept.